MARKET
Todos Santos is the alternative to Cabo for tastemakers & discerning travelers in the same way Tulum developed in response to Cancun’s saturation and overdevelopment.
Todos Santos is set to become the Next leading growth market in travel & Hospitality
Market-wide growth in nascent markets can produce outlier results that far exceed the appreciation of a single property in a well established market. This has been seen in Tulum, Mexico, Santa Teresa, Costa Rica & Comporta, Portugal in recent years and in markets like Nantucket and Aspen before that. Todos Santos is poised to be the next market that experiences this kind of growth.
Agua Blanca Beach:
VIDEO OF the beach in front of the first portfolio property, MAR
Identifying Growth inflection
All of these markets experienced a steep period of growth that brought them from sleepy leisure or vacation towns to dominant travel hubs, driving both residential and commercial real estate values higher.
These periods all started with:
Easy Access for our Core Demographics
Cabo San Lucas Airport (SJD) offers 20+ daily flights from target cities. 62% of travelers to Cabo and Todos Santos come from the U.S.
Direct flights to cABO FROM
Atlanta, Chicago, Dallas, Denver, Detroit, Guadalajara, Hermosillo, Houston, Kansas City, Las Vegas, Los Angeles, Mexico City, Miami, Minneapolis, New York City, Oakland, Phoenix, Portland, Sacramento, St. Louis, Salt Lake City, San Antonio, San Diego, San Francisco, San Jose, Santa Ana, Seattle, Tijuana, Washington, Calgary, Edmonton, Kelowna, Montreal, Ottawa, Toronto, Vancouver, Victoria, Winnipeg, Culiacan, Leon, Mexicali, Monterrey, Queretaro, Torreon
62%
Easy Access for our Core Demographics
Cabo San Lucas Airport (SJD) offers 20+ daily flights from target cities. 62% of travelers to Cabo and Todos Santos come from the U.S.
Direct flights to cABO FROM
Atlanta, Chicago, Dallas, Denver, Detroit, Guadalajara, Hermosillo, Houston, Kansas City, Las Vegas, Los Angeles, Mexico City, Miami, Minneapolis, New York City, Oakland, Phoenix, Portland, Sacramento, St. Louis, Salt Lake City, San Antonio, San Diego, San Francisco, San Jose, Santa Ana, Seattle, Tijuana, Washington, Calgary, Edmonton, Kelowna, Montreal, Ottawa, Toronto, Vancouver, Victoria, Winnipeg, Culiacan, Leon, Mexicali, Monterrey, Queretaro, Torreon
62%
los cabos msa Tourism is Booming
Over 3.5M people visited Cabo in 2022, representing over 33% YoY growth, and 4M people visited in 2023. The Los Cabos MSA records nearly 3x more visitors per year than Aspen, Jackson Hole, and Vail, and 1M more than Sedona or Joshua Tree.
4M
+120%
coMPELLING LAND BASIS
5-10x discount:
Our focus markets of Agua Blanca (location of first JV portfolio properties) and Playitas are priced at a 5x to 15x discount on per-pound basis to objectively less aesthetically pleasing land located 10-20 minutes south.
Catalysts for Price Appreciation:
The luxury Our Habitas hotel is launching in Playitas in Fall 2024. Additionally, the Green Room, the most in-demand beach club / restaurant in Todos Santos, launched in Playitas recently. The launch of these properties and continued desirability of the area will cause prices to increase.
# = Trade Area Properties (incl. below)